Mr. John and Mrs. Smith applied for the same job. They were equally qualified and each submitted an excellent resume that emphasized accomplishments, training and dedication. John included a general cover letter that outlined his career history. He uses the letter for all job openings. Smith researched the firm- her mission and customized her letter to address the Company’s needs.
Although both candidates were equally qualified, Smith’s extra effort landed her an interview, whereas John was never called.
The following points will help you get a cover letter that will sell you fast.
Research the firm (ask questions, go online).
Determine your unique selling point.
Ask yourself this question: If there are 100 other applicants vying for same position, why should the employer take you, write a list of the top five reasons why you are an excellent candidate.
Construct your letter