Business proposal is one of the greatest marketing tool of any business organisation. It is where new ideas are presented for review and acceptance and usually forms the first contact to the introduction of any new business between two organisations. A manager will have to buy in to your proposal for a business to work so you have to sell your proposal with all your might.
Since business proposals are typically intended to produce some kind of change or interest in an organization, they have historically been viewed as a means for employees/individuals or companies to take initiative by suggesting improvements and opportunities that might benefit the company or organization. An employee, group of employees, individuals or companies may write a proposal and submit it to the appropriate management personnel, who will then evaluate the proposal and accept or reject the suggested project. That is why adequate presentation of these ideas in an intresting format is very neccessary to sell any proposal. Consider this: if you are to present an idea to a board of directors, you would probably dress smart, speak eloquently and cordinate your juicy point in an appealing style. Your proposal is the first to present this ideas, so, it has to look smart, be well formated and the key points laid out in an elligble, organised and appealing style.
Formal proposals are more complicated often following a format similar to those of formal reports:
* Title page
* Table of contents
* Proposal summary or overview
* Body of the proposal
The example below will give you an insight on how a proposal that follows the above format looks like;