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Lorache Group - Our client a conglomerate FMCG with products in personal care and home care line is looking for a qualified candidate, an individual who is competent and capable of bringing in innovative ideas and has ability to work efficiently, to fill the position below:

Job Detail

Location: Lagos
Experience: 3year(s)
Course of Study: Not Specified
Required Grade: Any

 Analyze how our brand is positioned in the market and crystallize targeted consumers insights

    Take brand ownership and provide the vision, mission, goals and strategies to match up to

    Translate brand strategies into brand plans, brand positioning and go-to-market strategies

    Lead creative development and create motivating stimulus to get targeted population to “take action”

    Establish performance specifications, cost and price parameters, market applications and sales estimates

    Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

    Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues

    Oversee marketing and advertising activities to ensure consistency with product line strategy

    Monitor product distribution and consumer reactions

    Anticipate bottlenecks

    Brainstorm new and innovative growth strategies

    Align the company around the brand’s direction, choices and tactics

 

Requirements

 

    Excellent written and verbal communication skills

    Strong research and analytical skills

    Proven working experience as brand manager (At least 3years)

    Drive for results and leaderships skills

    Excellent understanding of the full marketing mix

    Highly creative with ability to think out of box

    Budget-management skills and proficiency

    Professional judgment and discretion that comes from years of experience in the field

    Analytical skills to forecast and identify trends and challenges

    Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

    Experience in identifying target audiences and devising campaigns that engage, inform and motivate

    Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

    Strong analytical skills and data-driven thinking

    Advanced communication and interpersonal skills

    Up-to-date with latest trends and marketing best practices

    Comfortable working with numbers, metrics and spreadsheets

    Comfort with CRM software

    In-depth understanding of the company’s current products and future concepts.

 

Application Closing Date

19th January, 2018.

 

How to Apply

Interested and qualified candidates should send their CV's to: jobs@lorachegroup.com with subject as position applied for.

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