Job Title or Company Name
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Job Title or Company Name
State, city
Jobs at Adexen Recruitment Agency
Adexen Recruitment Agency - Our client, a leading long established international business in consumer goods and equipment in Africa and Europe through several areas of expertise, is recruiting to fill the position of:
National Trade Marketing Manager

Location: Lagos
Experience: 3 year(s)
Course of Study: Not Specified
Required Grade: Any

Job Reference: 1359

Location: Lagos, Nigeria

Industry: FMCG


Job Description


    Effectively Managing the capacity & capabilities of field sales to deliver share volume & Moment of Choice (MOC) Targets behind brilliant in market execution of all BTL activities

    BTL activities sufficiency and success rate

    Differentiated opportunities in each Region are effectively exploited behind tactical activities

    Regional activities reflecting channel, shopper & customer needs and on time

    Discipline in activity tracking and evaluation, tactical (divisional activities) budget sufficiency and effectiveness

    Enabling Joint Value creation with customers

    Must be at the heart of planning, execution, and evaluation of all strategic and tactical trade, shopper and customer related BTL initiatives

    Works in close collaboration with the Commercial Director and Brand Owners in defining implementable, custom-fit, effective and cost-efficient programs to win-with-customers and consumers

    Designs channel specific intervention programs on all Brands in the company portfolio

    Ensure that ALL Brand activity calendar, planning, and timings are such that field sales capacity and capability are efficiently utilized

    Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in Line with global best practice & standards

    End-to-end responsibility of all Trade Marketing lead tactical (regional / national) activities, tracking & measurement & Evaluation (M&E)

    Input to JUBP process (category strategy, trade strategy, game plan, sales unit plan etc.)

    Regional (tactical) Below The Line (BTL) budget effectiveness and control

    Ensure RTM is fully capable of delivering on activation

    requirements and intervene where required

    Stakeholder Management: Manage relevant communications and implementation updates to Commercial Director, Field Sales and Brand Owner Teams

    Be a key contributor/driver of the overall growth and development of the Commercial Organisation




    A graduate with minimum 3-5 years experience gained across sales/consumer/customer marketing.

    A good understanding of Sales Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales.

    Previous experience of coaching/leading others and getting results through teams as well as good commercial understanding, strong numerical skills, a high level of computer literacy are important.

    Previous experience of working with other parts of Sales and/or other functions is particularly valuable.

    Good communication skills -written and verbal

    Good IT skills.


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