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Category: Cover Letter


Since there may be no second chance to change a first impression, make it count. Your cover letter is the first thing employers see when they open your materials. Therefore, avoid these 10 mistakes and make your first impression a good and lasting one.

Mistake 1: Do not overuse “I”
Your cover letter is not your autobiography. The focus should be on how you will meet an employer’s needs not on your life story and history .Minimize the use of “I” especially at the beginning of your sentences. Example:
Weak: I hereby apply for the post of a Business Development Executive. I am experienced in Business planning and budgeting .I have also worked for five years in a similar position.
Better: Based on my experience in the business planning and budgeting, and having worked in similar capacity for five years, I hereby apply for the post of a Business Development Executive.

Mistake 2: Do not use a weak opening.
Job seekers usually struggle with how to begin a cover letter.
This often results in a feeble introduction that lacks strength and fails to catch the recruiter’s attention.
Weak: Please consider me for marketing representative opening.
Better: Your need for a top-performing marketing representative is an excellent match to my three year history’ as a #1 ranked multi million marketer.

Mistake 3: Do not omit your top selling points
Winning cover letters strategies include emphasizing your top accomplishments or creating subheadings culled from the job posting.

Mistake 4 Do not make it too long
If your cover letter exceeds one page, it may be putting readers to sleep. Keep it short but concise and compelling, and show respect for reader’s time.

Mistake 5 :Do not repeat your resume.
Your cover letter should not repeat your resume word for word .This will make your resume lose effect. Consider using your letter to tell a ‘brief career story’ such as ‘My Toughest Sale’ or ‘My Biggest Technical Challenge’

Mistake 6: Don’t be vague
If you are applying for an advertised position, reference clearly the job subject and reference number of the job. The recruiter may be reading thousands of applications for different job openings.
Example: Application for the post of a Marketing Executive (Reference No: Me-01)

Mistake 7:Don’t forget to customize.
If you are applying  for multiple positions ,chances are that you are tweaking one letter and using it for multiple openings .In that case do not forget to update the company, job and contact information example ,if Mr. Henry is addressed as Mrs. Smith, he wont be impressed.

Mistake 8: Don’t end on a passive note
When possible, put your future in your own hands with a promise to follow up .Instead of asking readers to call you, try a statement like this: I will follow up with you in a few days to answer preliminary questions you may have. In the mean time you may reach me on (080)766-8396541.

Mistake 9 :Don’t be rude
Your cover letter should thank the reader for his time and consideration.

Mistake 10: Don’t forget to sign the letter.
It is proper business etiquette (and shows attention to detail) to sign your letter. However, if you are sending your cover letter and resume via email or filling an online form, a signature is not necessary.